Posted in Happy Planner, Happy Planner Challenge

52 by 20 Challenge| Happy Planner

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Happy Planner Odyssey

I started my Happy Planner Odyssey in October 2018. Prior to that, I had been watching countless videos on YouTube from #plannerbabes of all kinds: Happy Planner, Erin Condren, Plum Paper, Bullet Journal, etc. Having used an inexpensive generic, horizontal, spiral planner from Walmart for work for a period of time in early 2018 (it quickly became too much work to track the work), I realized that I really did want the ability to customize and remove/add paper to the Happy Planner.

In an intentional, albeit impulse purchase, I picked up a Happy Planner (big) one morning from a local Wal-mart. Intentional because I knew I wanted to buy one. Impulse because I had found a random one in their clearance section (and by clearance, it was $4 less than usual). For me, it was a sign that I was supposed to buy it.

Happy Planner Classic

A few weeks later, I picked up a mini Happy Planner (neither the Big Happy Planner or the Mini were in a style I wanted but the availability in Hawaii is extremely limited and I didn’t want to wait for something from Amazon) from another Wal-mart. I had already determined functions for both the Big and Mini planners but really wanted to ‘play’ in the medium size Happy Planner (the Classic).

Having no reason to buy one, I ordered an undated, Happy Planner Classic from Amazon anyway. I didn’t really know what I would do with it but I knew that I would think of something. Worst case scenario, I would feature it in a giveaway on my YouTube or Instagram (I really enjoy doing giveaways).

Inspired by YouTube

I might have mentioned I’ve watched countless videos on YouTube. Seriously, I barely watch TV these days. One weekend, I stumbled across a channel (hopefully I can find it) where the woman did a mock layout. I think she has a sticker shop and wanted to test/play with her most recent set. She knew she wouldn’t use the planner as she had others that were functional, but the entire planner was full of mock-ups.

What a revolutionary idea! But I couldn’t help think that it was wasteful – in her case, it made sense as a way to advertise her new sticker line without blatantly advertising her new sticker line. I don’t have a sticker shop. So what could I do to play but still be less wasteful?

Creation of 52 by 20 Challenge

My 52 by 20 challenge idea came from this… for 52 weeks, starting late October 2018 through October 2019, I would semi-decorate the planner but date it for the year 2020. But in a genius twist (at least I think so), I would feature it in a giveaway in early in November 2019. Just in time for the giveaway winner to use it for the new year. I truly love this idea!

At the time of this blog post, I’ve already completed 13 weeks of the challenge. I can’t believe that I’ve already completed 3 months worth of this planner. If you have been watching my video, you know that I have been heavily featuring the Spring section of the #squadgoal girls. So much so that I purchased a few additional books just so that I would have enough to last me through the challenge.

I upload videos about this challenge on a weekly basis. If you’re like me and want to play in the planner that you don’t really have a use for, I invite you to do your own #52by20challenge. And you don’t have to feature it in a giveaway like I am. I’m sure a family member or friend would love to have a planner that you spent your time and attention on.

Happy Planner Uses

I you have the person in mind, you could customize it to their tastes and needs. This would be a great gift for that young person in your life who may want something to help organize in a fun way. This would make a great gift for that new mom who may want to organize, plan, and have a pretty planner but may not have the time. This would make a great gift for the ‘kupuna’ (elder) in your life who may want a pretty planner but wouldn’t know where to start. This would make a great gift for that student in your life who might need some motivation to plan in a fun yet functional way. The possibilities are endless on who you could gift this too!


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